The Art Direction specialism of the BA (Hons) Creative and Cultural Industries degree is aimed at equipping you with the understanding and skills needed to work as an Art Director in an advertising agency or marketing department.
Over your degree, you will develop your visual communication skills and judgement, and gain the knowledge and experience of the organisation and project management necessary to deliver the visual aspects of a client's marketing communications. This will involve conceptualisation and visualisation, visual narratives and storyboarding, artwork commission and evaluation, project budgeting and scheduling, collaboration and communication, entrepreneurship, strategy and branding in the creative economy. These skills and understanding will be provided in an Art School context underpinned by a philosophy of thinking through making and doing.
You will learn how to use multimedia software packages to storyboard and prototype your ideas and project management software to organise and run shoots and development work. There will be an emphasis on collaborative learning through projects with students from across the faculty, live case studies with local creative economy companies and institutions, a summer internship with a relevant company, an entrepreneurship challenge and a sector specific mentoring programme.
